• The Problem:

    They needed a brochure created to appeal to a large demographic of customers and appeal to them to invest in the future at Parkland in regards to their new building which highlights single patient rooms as their big sell point.

  • The Research:

    Much research was done in regards to the competing hospitals in the DFW area to see where Parkland stood compared to the others and what they were doing. Also, many other avenues were looked at including The Salvation Army and other non-profit companies.

  • The Result

    Establishing a good balance of color and headlines mixed with subtle textures that invite the reader to stay created a sense of welcomness and appeals to many demographics. Carefully placing nurses and patients throughout the piece relates more to the "common man" and keps the reader involved until the call to action at the end.