• The Problem:

    The client, (Dick's Sporting Goods), placed the task of creating 12, 30 and 120 page magazine layouts for Golf Galaxy in which text and images were provided.

  • The Research:

    Some golf knowledge was needed but most research was based on Golf World, Golf Digest and other similar magazine layouts.

  • The Result

    The final pieces were all targeted to the golfer using color, spacing, layout, font and various other techniques that created an established brand and look that would separate Golf Galaxy from its competitors while appealing to the same demographic.