Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

  • The Problem:


    Centex Homes was running summer specials and needed to promote the savings online on dallasmorningnews.com to generate more traffic and sales.

  • The Research:


    Since it was summer, we targeted images that would appeal to the male in the area of grilling and also imagry of a woman looking very relaxed to appeal to both sexes.

  • The Result


    Creating a sense of urgency while appealing to both men and women allowed us to have a successful marketing campaign to generate sales from our online efforts. Using bright colors and light-hearted emotion, we considered this to be a very successful venture.